For one, Rift is being pitched as the MMO for the HD era, and looking at comparison shots between it and any of its competitors shows a significant uptick in the level of graphics compared to other MMOs before.Rift Gold Of course, technology is not allowing us to have MMO worlds that look like the highly-detailed areas of high-end shooters and the like, but Rift gives it a good go, and tries its best to look as good as it can. No reason to hate on that.Rift Gold Of course, considering the game’s central idea, one would have to imagine that Rift would be an art director’s dream.